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PPC Campaign Management Case Study
The client aimed to jumpstart bookings for their 90-unit vacation resort, newly converted from condos, and invested $4,000 monthly in their inaugural year. The priority was to fill up the rooms and start realizing profit as soon as possible.
In 2022, we achieved remarkable results for our client’s Google Ads campaign. With a total booking value of nearly a million dollars, the return on investment was impressive. With every dollar invested resulting in a return of $19.76. This was achieved through a well-crafted strategy that aimed to increase brand awareness among potential vacation rental guests, while also targeting those who were ready to make a booking. The result was a campaign that effectively drove bookings and provided significant value to the client.
With a sharp focus on geo-targeting and relevant keywords, our campaign achieved an impressive click-through rate (CTR). Our ads were displayed to an audience actively seeking engagement with the client’s brand, resulting in a CTR that outperformed the industry average of 3.17% by more than double.
The campaign had an impressive 2.16% conversion rate, with each $65.74 investment resulting in a reservation for a dream vacation. This cost-effective strategy saw a decline in prices during peak summer seasons and an increase during the off-season, providing a flexible approach to targeting customers. This information will help us plan accordingly for future years while we keep seasonal traffic in mind.
With nearly half a million views, this client’s ads garnered significant brand exposure. This increased visibility not only drives traffic to the website, but also helps build customer loyalty, leading to repeat visits and future bookings. A strong brand presence is a key factor in the longevity and success of any business.
Vacation Resort Bookings
This client has short-term vacation rentals all along the coast of Florida. They purchased a 90-condo unit and turned it into a vacation resort. They needed to fill rooms fast and start turning a profit as quickly as possible!
Software as a Service (SaaS)
This client offered a software solution to streamline and simplify business operations for companies. They facilitated efficient payments, improved communication with clients, and more.
PPC Campaign Management Case Study
This client started part-way through 2022. Their goal was to start up some ads to generate leads for their business. With their initial test budget, we got to work on maximizing results.
With a sharp focus on geo-targeting and relevant keywords, our campaign achieved an impressive click-through rate (CTR). Our ads were displayed to an audience actively seeking engagement with the client’s brand, resulting in a CTR that outperformed the industry average of 3.17% by more than double.
Our efforts for this client resulted in over 385 leads, half or so being qualified leads. These leads presented numerous opportunities for the sale of their software to businesses. The sales team was able to actively engage with several of these leads, showcasing the software through demonstrations and securing contracts worth $10,000 or more on a monthly basis. The abundance of new business prospects made for a busy and productive sales team.
The campaign had an impressive 2.16% conversion rate, with each $65.74 investment resulting in a reservation for a dream vacation. This cost-effective strategy saw a decline in prices during peak summer seasons and an increase during the off-season, providing a flexible approach to targeting customers. This information will help us plan accordingly for future years while we keep seasonal traffic in mind.
With almost 200,000 views, this client’s ads garnered significant brand exposure. This increased visibility not only drives traffic to the website, but also helps build customer loyalty, leading to repeat visits and future interested companies coming back when they’re ready for their software upgrades. A strong brand presence is a key factor in the longevity and success of any business.
Before launching any advertising efforts, having a professional and trustworthy website that is optimized for maximum conversions is vital to your success. At Danton Dynamics, we have a portfolio full of stunning, high-converting website designs that can serve as inspiration for your own online presence. Let us help you establish a strong and impactful web presence.
Our graphic design team is committed to delivering exceptional, customized graphics that differentiate you from the competition. With a passion for design, our specialists craft unique visuals that showcase your brand's personality and bring your vision to life, while also captivating and interacting with your target market.
Our team offers complete responsive website design, ensuring that your website is optimized for maximum impact and user experience on all devices, including computers, phones, and tablets. With a responsive design, your website will effortlessly adapt to different screen sizes, providing a seamless browsing experience for your audience.
Danton Dynamics delivers top-tier performance and reliability through our custom-built, in-house servers. Our personalized approach ensures lightning-fast speeds and effortless scalability, enabling your business to grow seamlessly with peace of mind about the security and stability of your online presence.
We provide versatile packages to aid individuals in creating custom websites for personal use like showcasing portfolios or celebrating weddings, and for business purposes to cater to numerous clients daily. Discover how we can support you and your needs!
Need a website fast? Our rush packages provide a fully finished website to meet your tight timeline. Schedule a consultation to discuss your project and get started today!