The client aimed to jumpstart bookings for their 90-unit vacation resort, newly converted from condos, and invested $4,000 monthly in their inaugural year. The priority was to fill up the rooms and start realizing profit as soon as possible.

In 2022, we achieved remarkable results for our client's Google Ads campaign. With a total booking value of nearly a million dollars, the return on investment was impressive. With every dollar invested resulting in a return of $19.76. This was achieved through a well-crafted strategy that aimed to increase brand awareness among potential vacation rental guests, while also targeting those who were ready to make a booking. The result was a campaign that effectively drove bookings and provided significant value to the client.

With a sharp focus on geo-targeting and relevant keywords, our campaign achieved an impressive click-through rate (CTR). Our ads were displayed to an audience actively seeking engagement with the client's brand, resulting in a CTR that outperformed the industry average of 3.17% by more than double.

The campaign had an impressive 2.16% conversion rate, with each $65.74 investment resulting in a reservation for a dream vacation. This cost-effective strategy saw a decline in prices during peak summer seasons and an increase during the off-season, providing a flexible approach to targeting customers. This information will help us plan accordingly for future years while we keep seasonal traffic in mind.

With nearly half a million views, this client's ads garnered significant brand exposure. This increased visibility not only drives traffic to the website, but also helps build customer loyalty, leading to repeat visits and future bookings. A strong brand presence is a key factor in the longevity and success of any business.