We had the pleasure of working with Danton Dynamics on setting up our Google Ads campaign, and we couldn’t be happier with the results. Their expertise and attention to detail were evident from the start. They took the time to understand our goals and target audience, and their strategic approach led to a significant increase in our online visibility. The campaign’s performance exceeded our expectations, thanks to Danton Dynamics’ excellent work. Their communication was clear, and they were always available to answer our questions. We highly recommend Jamie and her team to anyone seeking a dedicated and knowledgeable professional for their digital marketing needs.
In today’s competitive digital landscape, optimizing advertising campaigns is essential for driving results. When Numi Hair Salon, a top-rated salon in Westchester, partnered with Danton Dynamics, they sought to increase bookings, boost brand awareness, and overhaul their Google Ads strategy.
One year later, the results speak for themselves: a 101.70% increase in conversions, a 24.51% higher CTR (click-through rate), and an 11.74% decrease in average CPC (cost-per-click). Here’s how we achieved these incredible results for Numi Hair Salon.
The Challenge: Inefficient Google Ads and Wasted Spend
When Numi Hair Salon first approached Danton Dynamics, they were facing significant challenges:
- Low Conversion Rates: Their ads weren’t effectively driving bookings.
- High CPCs: Wasted spend on irrelevant clicks was draining their budget.
- Limited Brand Visibility: The salon needed to stand out in a highly competitive local market.
- Inefficient Account Structure: The Google Ads account wasn’t optimized for performance, leading to underwhelming results.
- Wasted Spend: With no regular month-to-month maintenance, the account was neglected and saw a lot of waste due to poor quality traffic.
They needed a partner who could overhaul their advertising efforts, eliminate inefficiencies, and deliver measurable improvements.
The Solution: A Strategic Overhaul by Danton Dynamics
Our team at Danton Dynamics implemented a comprehensive strategy to transform Numi Hair Salon’s Google Ads performance. Here’s what we did:
1. Removed Low-Quality Google Ads Traffic
We conducted an in-depth audit of the account to identify irrelevant search terms and low-quality traffic sources. By adding negative keywords and refining targeting, we ensured their budget was spent attracting high-intent users.
2. Restructured the Account
The original account setup was fragmented, which hindered the Google Ads algorithm’s ability to optimize effectively. We:
- Organized campaigns by services (e.g., haircuts, styling, color treatments).
- Segmented audiences based on location and intent.
- Implemented bidding strategies tailored to the salon’s goals.
3. Improved Google Quality Score
We optimized ad copy, keywords, and landing pages to align with Google’s Quality Score metrics. This resulted in better ad placements at lower costs, reducing the average CPC by 11.74%.
4. Focused on Brand Awareness
To increase Numi Hair Salon’s visibility, we:
- Launched targeted display ads featuring their top-rated status and client testimonials.
- Leveraged geo-targeting to dominate local search results.
- Introduced dynamic search ads to reach users actively seeking salon services.
The Results: A Year of Remarkable Growth
By partnering with Danton Dynamics, Numi Hair Salon experienced a transformative year. Here’s how their performance improved from 2023 to 2024:
- Conversions Increased by 101.70%
The number of appointments and bookings more than doubled as the ads effectively reached high-intent users. - Click-Through Rate (CTR) Rose by 24.51%
Our optimized ad copy and audience targeting significantly improved user engagement. - Average CPC Decreased by 11.74%
Lower costs per click allowed the salon to achieve more with the same budget, improving overall ROI. - Brand Visibility Grew by 39.40%
Strategic ad placements and display campaigns boosted Numi Hair Salon’s presence in Westchester.
Key Takeaways from the Partnership On Google Ads
The success of Numi Hair Salon’s Google Ads campaigns highlights the power of strategic advertising. Here’s what we learned:
- Eliminating Wasted Spend Makes a Huge Difference: By refining targeting and removing irrelevant traffic, we freed up the budget to focus on what mattered most.
- Account Structure Impacts Optimization: A well-organized account enables Google’s algorithms to identify and target ideal customers faster.
- Focus on Quality Scores for Long-Term Success: Improving ad relevance and landing page experience not only reduces costs but also improves visibility and conversions.
What’s Next for Numi Hair Salon?
With a stronger foundation and remarkable results, Numi Hair Salon is now poised to expand their advertising strategy further. Their next steps include:
- Exploring additional ad platforms like Bing to capture new audiences.
- Leveraging retargeting campaigns to re-engage past visitors.
- Scaling their budget to drive even more bookings in the coming year.
Conclusion: A Success Story in Google Ads Optimization
At Danton Dynamics, we pride ourselves on delivering measurable results that help our clients thrive. For Numi Hair Salon, this meant doubling their conversions, increasing brand visibility, and reducing advertising costs—all in one year.
If your business is looking to optimize its Google Ads performance, eliminate wasted spend, and achieve remarkable growth, contact Danton Dynamics today. Let’s create your success story! Reach out to jamie@dantondynamics.com to gets started.