What really sets Danton Dynamics apart is their ability to listen and understand our unique needs. They’ve eliminated wasted ad spend, streamlined our lead generation process, and helped us scale effectively. The results speak for themselves, and we’re excited to continue working with them as we expand our business. Thanks to their team, we can offer even more services to our clients and maintain the high level of satisfaction we’ve always strived for. Danton Dynamics has truly been an invaluable partner to our success.
At Danton Dynamics, our goal is always to deliver tangible results for your clients. In this case study, we’ll take you through how our white label ppc work with a hospitality company helped them achieve remarkable growth across multiple business units, including large resorts, beachfront property rentals, and SaaS solutions targeted at the hospitality industry. By focusing on strategic Google Ads management, paid search, and social advertising, we helped our client see significant increases in bookings, sales, and customer satisfaction.
White Label PPC: The Client Overview
The client we worked with had a broad and dynamic portfolio that included:
- 90-condo resort units on a prime beachfront property.
- Beachfront property rentals for individual owners along coastal states.
- SaaS solutions targeting hotels, rental owners, property managers, and other hospitality-related services.
Their goal was to establish a strong online presence, generate leads, and drive bookings across their different business verticals.
Challenge 1: Building a Resort Account from Scratch
One of the primary challenges we faced was building an online advertising strategy for a 90-condo resort on the beach. Our client had very little online presence, and the account had not yet been developed to scale.
Our Approach:
We began by crafting a custom Google Ads strategy that focused on high-traffic keywords related to beachfront resorts, vacation rentals, and local travel. We created tailored ad copy and optimized landing pages that matched the customer intent for those searching for beach resorts in coastal areas. With this focused approach, we used dynamic remarketing to keep potential customers engaged as they moved through the booking funnel.
Results:
- Within two years, we grew the account to over $1,000,000 in bookings.
- The resort saw increased brand awareness, attracting more visitors and converting them into paying customers.
- The client has been so pleased with the results that they are planning to increase ad spend and cap out impression share at 100% to dominate the market and continue scaling further.
Challenge 2: Improving Performance for Beachfront Property Rentals
The next challenge was working with a client that managed rentals for beachfront properties on behalf of homeowners. They were struggling with inefficient ad spend, resulting in high costs and underwhelming sales. Our task was to optimize their Google Ads account, improving their click-through rates and eliminating wasted spend.
Our Approach:
We took over the management of their campaigns, initially focusing on keyword optimization and targeting the right demographics—people actively looking for vacation rentals. By refining their Google Ads targeting, including location-based bidding and device targeting, we eliminated irrelevant traffic and redirected the budget to high-performing ads.
Additionally, we implemented conversion tracking and enhanced landing page optimization, ensuring the users who clicked on their ads were more likely to convert into paying customers.
Results:
- Sales increased by 35% within a few months of campaign management.
- Click-through rates (CTR) improved by 22.1%, showing the enhanced effectiveness of our targeted ad copy.
- We significantly reduced wasted ad spend by optimizing the targeting and restructuring their campaigns, resulting in a much healthier and more profitable account.
Challenge 3: Managing SaaS Ads and Reducing Spam Leads
The final challenge involved working with a SaaS company that offered software solutions for hotels, property managers, and rental owners. They faced a huge issue with spam leads, which were clogging up their pipeline and resulting in wasted time and effort.
Our Approach:
We implemented advanced lead filtering techniques and negative keyword strategies to target more qualified leads and block spam. By refining the ad targeting to focus on decision-makers in the hospitality industry, we ensured that ads were reaching the right audience.
Additionally, we worked on improving ad copy to emphasize the specific pain points SaaS software addresses, such as streamlining property management and improving hotel operations. This helped attract high-quality leads and removed irrelevant inquiries.
Results:
- We eliminated 99% of spam leads within the first six months of working with the client.
- The client began receiving 1-3 consistently qualified leads per month, a massive improvement from the constant influx of unqualified leads.
- Client satisfaction significantly improved as they now had a more efficient system for processing and converting leads.
Expanding Services and Growing the Business
As a result of the success we’ve had in transforming the client’s digital marketing efforts, we were able to offer more services to the hospitality company’s clients. Over the years, Danton Dynamics took on several additional accounts, including:
- Expanding their portfolio of property owners with beachfront rentals.
- Working with hotel owners to grow their online presence and improve bookings.
- Offering marketing strategies for SaaS solutions for hospitality businesses, helping them expand their reach.
By taking on these additional clients, the hospitality company was able to increase revenue, offer more value to their customers, and ultimately improve their overall customer satisfaction.
Conclusion
At Danton Dynamics, our approach is always tailored and strategic. Through our expertise in Google Ads, paid search, and social advertising, we helped a hospitality company transform their digital marketing efforts across multiple business units. From growing a resort account to improving the lead generation for SaaS companies, the results speak for themselves:
- Over $1,000,000 in bookings for the resort.
- 35% increase in sales for beachfront property rentals.
- Elimination of 99% of spam leads for SaaS clients.
As a result of our work, the company has continued to expand its offerings, and we look forward to continuing to help them drive success in the hospitality industry.
Want to see similar results? Contact Danton Dynamics today to learn how we can help grow your business with strategic digital marketing solutions.
To get started, message jamie@dantondynamics.com to get started!