Case Study: Organizing 800+ Accounts with White Label Google Ads Expertise

Managing Google Ads for hundreds of accounts is no easy task, especially when each client demands top-tier results. Popmenu, a company that supports thousands of restaurants across the nation, faced this challenge head-on with over 800 active Google Ads accounts.

Without the internal expertise to manage the chaos effectively, they turned to Danton Dynamics for help. What followed was a remarkable transformation of their white label Google Ads operations, laying the groundwork for long-term success.

The Challenge: Scaling and Standardizing Chaos

Popmenu’s situation was daunting. With 800+ Google Ads accounts under their belt, they struggled to maintain consistency and quality across their campaigns. The challenges included:

• • Lack of Standardization: Each account was structured differently, leading to inefficiencies and inconsistent results.

• • No Operating Procedures: Without clear guidelines, their internal team couldn’t manage or optimize campaigns effectively.

• • Limited Expertise: Account managers lacked the knowledge to discuss performance metrics with clients or offer meaningful insights.

• • Revenue Opportunities Missed: Their white label Google Ads services weren’t being monetized to their full potential.

Popmenu needed an experienced partner to streamline their operations, improve performance, and prepare their team for long-term success.

The Solution: Danton Dynamics’ Step-by-Step Approach

At Danton Dynamics, we believe that structure and strategy are the keys to managing large-scale white label Google Ads operations. Here’s how we helped Popmenu:

1. Created Standard Operating Procedures (SOPs)

To ensure consistency across all accounts, we developed detailed SOPs for managing Google Ads campaigns. These procedures:

• • Outlined step-by-step processes for setting up and optimizing accounts.

• • Defined best practices for keyword research, ad copy creation, and bidding strategies.

• • Enabled every account to be managed with the same level of professionalism and precision.

With SOPs in place, Popmenu could ensure every client received the same high-quality service.

2. Standardized Account Structures

We restructured all 800+ accounts to align with a unified framework, making them easier to manage and optimize. Key improvements included:

• • Creating consistent naming conventions for campaigns, ad groups, and assets.

• • Implementing account-wide settings to ensure alignment with Google Ads best practices.

• • Streamlining data across accounts for more efficient reporting and decision-making.

This overhaul reduced inefficiencies and allowed Popmenu to scale their operations more effectively.

3. Customized Reporting and Client Education

We developed customized reports that Popmenu could share with their clients, showcasing campaign performance in a clear, professional format. Additionally, we trained their account managers to:

• • Understand the basics of Google Ads.

• • Communicate effectively with clients about performance metrics and campaign strategies.

• • Build trust and confidence in Popmenu’s white label Google Ads services.

This empowered their team to engage clients more effectively, improving satisfaction and retention.

4. Enhanced Revenue Opportunities

With the foundation in place, we worked with Popmenu to identify ways to better monetize their white label Google Ads offerings. Our recommendations included:

• • Developing premium packages for clients willing to invest more in advertising.

• • Upselling additional services like retargeting campaigns and display ads.

• • Highlighting the value of advanced optimizations to increase client buy-in.

These strategies helped Popmenu turn their Google Ads services into a significant revenue driver.

5. Built and Trained an Internal Team

Finally, we assisted Popmenu in hiring and training a qualified internal team to take over the day-to-day management of their Google Ads accounts. This ensured the long-term sustainability of their operations, enabling them to maintain high performance without relying on external support.

The Results: A Transformed Google Ads Strategy

With Danton Dynamics’ help, Popmenu’s Google Ads operations underwent a complete transformation. Here’s what they achieved:

• • Consistency Across Accounts: SOPs and standardized structures ensured all accounts were managed efficiently and effectively.

• • Improved Client Communication: Account managers gained the confidence to provide insights and build stronger client relationships.

• • Increased Revenue: By upselling services and optimizing monetization strategies, Popmenu unlocked new revenue opportunities.

• • Sustainable Growth: A trained internal team took the reins, ensuring long-term success and scalability.

What This Means for White Label Google Ads Services

Popmenu’s story highlights the power of partnering with the right white label Google Ads agency. By bringing in Danton Dynamics, they turned a chaotic, inefficient system into a well-oiled machine, ready to scale and thrive in a competitive market.

If your business is managing multiple accounts and struggling to achieve consistency, performance, or profitability, Danton Dynamics can help.

Conclusion: Build Your Success Story with Danton Dynamics

Popmenu’s journey showcases the value of expertise, structure, and strategy in managing white label Google Ads. From creating SOPs and standardizing accounts to empowering internal teams and boosting revenue, Danton Dynamics delivered results that exceeded expectations.

Ready to transform your Google Ads operations? Contact Danton Dynamics today and let’s write your success story. Reach out to jamie@dantondynamics.com to get started.